Most business owners come to a time in their life when they think about selling. Some have very specific plans, such as when they reach a certain age, or when their business reaches a certain level of profitability. Others think about selling, but really have not formulated anything specific.

Whatever category you fall into, it is a good idea to make your business valuable to buyers. That’s because building value takes time, and the best time to do it is now so that you will be ready when you are actively exiting your business. Also, many of the things mentioned below are just good business practices, and well worth developing for now and the future.
Obviously, having a history of profitability and a clean balance sheet are essential in getting a good price for your business, but there are some other non-financial items that you might think about as well.
Diversity
Look at your customer base. Does one large customer account for 50% or more of your sales? If so, attracting a buyer willing to pay a good price is going to be more difficult. The concern is that after the deal is done, that customer might be lost. A buyer does not know what relationships you have with your current customers, so that buyer has no idea if he/she can maintain it.
There are certain exceptions of course, but many small customers are almost always advantageous to a few large ones.
Employees
Many companies live up to the ‘our employees are our most valuable asset’ slogan. After all, attracting and retaining good employees is a key ingredient to success even in these economic times of high employment. But be aware that a potential buyer might be a little apprehensive toward a business that relies too heavily on one or two key people.
Beware of “The Fiefdom Syndrome.” Some managers hoard knowledge in an attempt to give themselves job security. A buyer is buying a business, and while management expertise is important, portability of that expertise is a key factor for someone looking to buy your business.
With employees, as with customers, all your eggs should not be in one basket. If you have one key employee, who if not retained would cause the business to suffer greatly, you really should consider some way of reducing that risk.
Recurring sales and revenues
Not all sales are created equal. Someone looking to buy a software development company will be much more interested in service contract revenue than new license sales. Contract revenue is a sure thing. Even if your business revenue is not typically driven by contracts, you might consider generating more contract revenue by selling service and/or warranty contracts. This might create a liability, but the security of contractual revenue will make your business much less risky, and much more appealing to a potential buyer.
A Unique Core Differentiator (UDF)
This is a fancy way of saying you need to stand out from the crowd. Someone looking to buy as business is probably looking at several prospects. And in this economy, it has become a buyer’s market. So what sets you apart? For some businesses it might be as simple as product packaging. For other businesses, it is good old fashioned reputation. And for some, it might be a unique website or blog that gets a lot of traffic.
And speaking of websites, a dull template design will work against you if you are striving to develop a UDF. In this day and age, your website might be the first contact your business has with potential buyers. Why not show them you are not run of the mill?
Borrowing Potential
I am surprised by how many small businesses operate debt free. There is something to be said about not owing anything to a financial institution, but you should maintain a good relationship with your bank, and your bank should be eager to lend you money if you need it. Note that it is usually in the bank’s best interest to retain the relationship with the new owners, so an ability to borrow money can often easily be transferred from seller to buyer.
But even if third party financing is not part of the equation, a potential to borrow easily means your business is less risky.
Bottom line, it’s not always about the bottom line. You can probably calculate discounted cash flows and times earnings to ballpark a selling price, but if you want to get the true value from your business, try focusing on things that do not necessarily show up in the financial statements and analysis.
Republished by Blog Post Promoter
May 14th, 2012
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